Privacy Policy | UAE Entertainment Analytics

1. Introduction

UAE Entertainment Analytics Platform ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our analytical services for entertainment and leisure destinations in the United Arab Emirates.

By using our website, you consent to the data practices described in this Privacy Policy. This policy complies with the UAE Federal Law No. 45 of 2021 on the Protection of Personal Data and international privacy standards.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you use our services, including:

Identity Information: Name, title, and any other identifiers you provide
Contact Information: Email address, phone number, postal address, and other contact details
Location Data: Geographic location preferences for personalized entertainment guides, preferred areas in Dubai and UAE
Entertainment Preferences: Interests in specific types of entertainment (attractions, museums, shows, aquaparks, infinity pools, etc.), preferred activities, and entertainment categories
Communication Preferences: Your preferences for receiving communications from us, preferred communication channels, and language preferences
Request Information: Details provided in contact forms, inquiry forms, and personalized guide requests, including any specific requirements or preferences
Feedback and Reviews: Any feedback, comments, reviews, or other information you choose to provide about our services or entertainment venues
Correspondence: Records of communications between you and us, including email correspondence, phone call records, and support tickets
Account Information: If you create an account with us, we may collect username, password, account preferences, and account activity history
Professional Information: If applicable, information about your profession, company, or organization that you choose to provide

2.2 Automatically Collected Information

When you visit our website or use our services, we may automatically collect certain technical and usage information, including:

Device Information: IP address, device type, device identifiers, operating system, browser type and version, screen resolution, and other device characteristics
Usage Data: Pages visited, time spent on pages, clicks, scrolling behavior, search queries, content viewed, links clicked, features used, and interaction patterns
Navigation Data: Referring website addresses, entry and exit pages, clickstream data, and browsing patterns
Technical Data: Browser language, time zone, network information, internet service provider (ISP), and connection type
Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixel tags, local storage, session storage, and similar tracking technologies
Log Data: Server logs, access logs, error logs, and other log files containing information about your interactions with our services
Performance Data: Website performance metrics, loading times, response times, and technical performance indicators
Geographic Data: General geographic location based on IP address (country, region, city level), but not precise location unless you explicitly provide it
Analytics Data: Aggregated and anonymized analytics data about website usage, user behavior, and service performance

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Service providers who assist us in operating our website and services
Analytics and data analysis providers
Marketing and advertising partners (if you consent to marketing communications)
Publicly available sources and databases
Social media platforms (if you interact with us through social media)

3. How We Use Your Information

We use the information we collect for the following purposes, in accordance with applicable laws and regulations:

3.1 Service Provision

To provide, operate, maintain, and improve our analytical services and entertainment guides
To process your requests for personalized entertainment guides and recommendations
To create and deliver customized content based on your preferences and interests
To analyze entertainment venues and provide comparative insights
To deliver data-driven recommendations and expert analysis
To manage your account (if applicable) and provide account-related services

3.2 Communication

To respond to your inquiries, comments, questions, and requests
To provide customer support and technical assistance
To send you service-related communications, including updates, notifications, and administrative messages
To send you marketing communications (only with your explicit consent and in accordance with applicable laws)
To communicate with you about changes to our services, terms, or privacy policy
To provide information about new features, services, or content that may interest you

3.3 Personalization and Analytics

To create personalized entertainment recommendations based on your preferences, location, and interests
To analyze usage patterns, user behavior, and service performance
To improve user experience, website functionality, and service quality
To conduct research and analysis to enhance our analytical models and insights
To understand user preferences and trends in entertainment and leisure activities
To develop new features, services, and content based on user needs and feedback

3.4 Legal and Security

To comply with legal obligations, regulatory requirements, and court orders
To protect our rights, property, safety, and the rights, property, and safety of our users and others
To prevent fraud, abuse, unauthorized access, and other illegal activities
To enforce our Terms of Service and other agreements
To investigate potential violations of our terms or policies
To respond to legal requests and participate in legal proceedings

3.5 Business Operations

To manage our business operations and administrative functions
To conduct business planning, research, and development
To evaluate business performance and make strategic decisions
To facilitate mergers, acquisitions, or other business transactions

3.6 Aggregated and Anonymized Data

We may use aggregated and anonymized information (which cannot identify you) for various purposes, including:

Creating statistical analyses and reports
Improving our services and developing new features
Conducting market research and trend analysis
Sharing with third parties for research, analytics, or business purposes

4. Data Sharing and Disclosure

We respect your privacy and do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances and in accordance with applicable laws:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, including:

Hosting and Infrastructure: Cloud hosting providers, data centers, and infrastructure services
Analytics and Monitoring: Analytics service providers, performance monitoring tools, and data analysis services
Communication Services: Email service providers, messaging services, and communication platforms
Payment Processing: Payment processors and financial service providers (if applicable)
Marketing Services: Marketing automation platforms and email marketing services (only with your consent)
Customer Support: Customer support platforms and help desk services
Security Services: Security service providers, fraud detection services, and cybersecurity tools
Technical Support: Technical support providers and maintenance services

All service providers are contractually obligated to maintain the confidentiality and security of your information and to use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, including:

Compliance with court orders, subpoenas, warrants, or other legal processes
Compliance with applicable laws, regulations, or regulatory requirements
Response to requests from law enforcement agencies or governmental authorities
Compliance with UAE Federal Law No. 45 of 2021 on the Protection of Personal Data
Compliance with international data protection laws and regulations

4.3 Protection of Rights

We may share your information to protect our rights, property, or safety, or that of our users, employees, or others, including:

Preventing fraud, abuse, unauthorized access, or illegal activities
Enforcing our Terms of Service, Privacy Policy, or other agreements
Investigating potential violations of our terms or policies
Responding to security threats or cybersecurity incidents
Protecting intellectual property rights

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or successor organization. We will notify you of any such change in ownership or control of your personal information.

4.5 Consent

We may share your information with third parties if you have explicitly consented to such sharing. You may withdraw your consent at any time by contacting us.

4.6 Aggregated and Anonymized Data

We may share aggregated and anonymized information (which cannot identify you) with third parties for research, analytics, or business purposes, without restriction.

5. Data Security

We are committed to protecting your personal information and implement appropriate technical and organizational measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

5.1 Technical Security Measures

We employ various technical security measures to protect your information, including:

Encryption: We use industry-standard encryption technologies (SSL/TLS) to encrypt data in transit between your device and our servers
Data Encryption at Rest: Sensitive data is encrypted when stored on our servers and databases
Secure Server Infrastructure: We use secure, monitored server infrastructure with up-to-date security patches and configurations
Access Controls: We implement strict access controls, including multi-factor authentication, role-based access, and regular access reviews
Firewalls and Network Security: We use firewalls, intrusion detection systems, and other network security measures
Regular Security Updates: We regularly update our systems, software, and security measures to address known vulnerabilities
Backup and Recovery: We maintain regular backups of data and have disaster recovery procedures in place

5.2 Organizational Security Measures

We also implement organizational measures to protect your information:

Employee Training: Our employees are trained on data protection and security best practices
Confidentiality Agreements: All employees and contractors are bound by confidentiality agreements
Regular Security Assessments: We conduct regular security assessments, audits, and penetration testing
Incident Response Plan: We have procedures in place to respond to security incidents and data breaches
Data Minimization: We collect and retain only the minimum amount of personal information necessary for our purposes
Third-Party Security: We require third-party service providers to implement appropriate security measures

5.3 Data Breach Notification

In the event of a data breach that may affect your personal information, we will:

Investigate the breach promptly and take appropriate remedial actions
Notify relevant authorities in accordance with applicable laws and regulations
Notify affected individuals if required by law or if the breach poses a significant risk to their rights and freedoms
Provide information about the nature of the breach and steps we are taking to address it

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small files stored on your device that help us remember your preferences and analyze website traffic.

You can control cookies through your browser settings. For more information about our use of cookies, please refer to our Cookie Policy.

7. Your Rights

Under UAE Federal Law No. 45 of 2021 on the Protection of Personal Data and other applicable data protection laws, you have the following rights regarding your personal information:

7.1 Right to Access

You have the right to request access to your personal information that we hold, including:

Information about what personal data we hold about you
Purposes for which we process your personal data
Categories of personal data we process
Recipients or categories of recipients with whom we share your data
Retention periods for your personal data
Your rights regarding your personal data

7.2 Right to Correction

You have the right to request correction of inaccurate or incomplete personal information. We will correct any errors or update incomplete information upon your request.

7.3 Right to Deletion

You have the right to request deletion of your personal information in certain circumstances, including:

When your personal data is no longer necessary for the purposes for which it was collected
When you withdraw your consent and there is no other legal basis for processing
When you object to processing and there are no overriding legitimate grounds
When your personal data has been unlawfully processed
When deletion is required to comply with legal obligations

We may retain certain information if required by law or for legitimate business purposes, such as record-keeping or legal compliance.

7.4 Right to Object

You have the right to object to processing of your personal information for certain purposes, including:

Direct marketing communications
Processing based on legitimate interests
Processing for research or statistical purposes

We will stop processing your personal data for these purposes unless we can demonstrate compelling legitimate grounds for continuing.

7.5 Right to Restrict Processing

You have the right to request restriction of processing of your personal information in certain circumstances, including when:

You contest the accuracy of your personal data
Processing is unlawful and you oppose deletion
We no longer need the data but you need it for legal claims
You have objected to processing pending verification of our legitimate grounds

7.6 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another service provider, where technically feasible.

7.7 Right to Withdraw Consent

If we process your personal information based on your consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the relevant data protection authority in the UAE if you believe that our processing of your personal information violates applicable data protection laws.

7.9 How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected] or use the contact information provided in this Privacy Policy. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

We may need to verify your identity before processing your request. We may charge a reasonable fee if your request is manifestly unfounded, excessive, or repetitive, or we may refuse to comply with your request in such circumstances.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our data retention practices are designed to comply with legal obligations while minimizing data storage.

8.1 Retention Periods

We retain different types of personal information for different periods:

Account Information: Retained for as long as your account is active or as needed to provide services, plus a reasonable period after account closure for record-keeping purposes
Contact Information: Retained for as long as necessary to communicate with you and respond to your inquiries, typically up to 3 years after last contact
Usage Data: Retained for analytics and service improvement purposes, typically up to 2 years in aggregated and anonymized form
Marketing Data: Retained until you withdraw consent or opt out of marketing communications
Legal and Compliance Records: Retained for periods required by law, typically 5-7 years depending on the type of record
Cookies and Tracking Data: Retained according to the retention periods specified in our Cookie Policy

8.2 Deletion and Anonymization

When we no longer need your personal information, we will:

Securely delete or destroy personal information that is no longer needed
Anonymize information where deletion is not immediately possible, ensuring it cannot be used to identify you
Archive information that must be retained for legal purposes in secure, access-controlled systems
Notify third parties with whom we have shared your information to delete it if requested

8.3 Extended Retention

We may retain your personal information for longer periods if:

Required by applicable laws, regulations, or legal obligations
Necessary for the establishment, exercise, or defense of legal claims
Required for legitimate business purposes, such as fraud prevention or security
You have explicitly consented to extended retention

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence, including countries outside the European Economic Area (EEA) and the UAE. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

9.1 Transfer Mechanisms

When transferring personal information internationally, we use appropriate safeguards, including:

Standard Contractual Clauses: We use standard contractual clauses approved by data protection authorities for transfers to third countries
Adequacy Decisions: We transfer data to countries that have been recognized by relevant authorities as providing adequate data protection
Binding Corporate Rules: Where applicable, we rely on binding corporate rules for intra-group transfers
Consent: In some cases, we may transfer data with your explicit consent
Other Legal Basis: We may transfer data based on other legal grounds permitted by applicable laws

9.2 Service Providers

Our service providers may process your personal information in various countries. We ensure that all service providers are contractually obligated to:

Implement appropriate security measures
Comply with applicable data protection laws
Use your information only for the purposes we specify
Provide adequate protection for your personal information

9.3 Your Rights Regarding International Transfers

You have the right to request information about the countries to which your personal information may be transferred and the safeguards in place to protect your information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18 (children). We do not knowingly collect personal information from children without appropriate parental consent.

10.1 Age Restrictions

By using our website and services, you represent that you are at least 18 years old. If you are under 18, you may use our services only with the involvement and consent of a parent or guardian.

10.2 Collection from Children

If we become aware that we have collected personal information from a child without parental consent, we will:

Immediately stop processing the child's personal information
Delete the child's personal information from our systems
Take steps to prevent further collection of the child's information
Notify parents or guardians if their child's information has been collected

10.3 Parental Rights

Parents and guardians have the right to:

Review personal information collected from their children
Request deletion of their child's personal information
Refuse to permit further collection or use of their child's information
Contact us regarding their child's privacy rights

10.4 Reporting

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Your continued use of our website after any changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

UAE Entertainment Analytics Platform
Business Bay, Sheikh Zayed Road
Dubai, UAE
Email: [email protected]
Phone: +971 4 687 1957